Unlock Ears, Drive Installs: The Power of Rewarded Audio
Engage a massive audience, with digital audio reaching 76% of the US population monthly, often during unique, screen-free moments like commutes and workouts.
Capitalize on "ambient engagement" by offering users rewards for passive listening, which serves as a lower-friction alternative to traditional video ads.
Leverage a channel that is a proven and natural fit for the play-and-earn model, effectively turning listening time into new user acquisition opportunities.
Spur Growth Partners helps you tap into the power of programmatic audio. Our platform offers precise and granular targeting, allowing you to segment audiences by demographics, listening behaviors, music genres, and even real-time context. We specialize in creating and deploying rewarded audio ad formats that are less intrusive and highly effective. We'll help you pioneer innovative "listen-to-earn" campaigns that deliver value to users and a strong ROAS to you.
34% of listeners report taking action after hearing an in-game audio ad.
Programmatic audio campaigns are characterized by lower CPMs compared to visual media, making your budget go further.
A case study on Spotify's platform showed that programmatic audio ads led to a 76% lower website bounce rate and a 32% increase in user traffic.
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