Platforms like Reddit and Discord are home to millions of deeply engaged users organized into communities around every imaginable interest. These aren't just audiences; they are passionate fans, hobbyists, and early adopters. While they resist generic advertising, they are highly receptive to authentic, value-driven engagement from brands that respect their culture.

For a rewarded app that aligns with a community's intrinsic interest, these platforms are powerful incubators for acquiring high-LTV users who will stay long after the initial reward is claimed.